4 Ways Your Web Hosting Can Affect SEO
There are a lot of factors that that determine the position of your website on search engine results pages. One of these factors that determines how your site ranks is your web hosting. If you work with a web hosting provider with ample knowledge and skills in this field, there is a chance that your website will attain better ranking in the different search engines. Better yet, you can invest in improving this yourself, as long as you have the required understanding of how organic search traffic works. Here are some of the ways on how hosting can affect SEO.
Speed of your site
In 2014 April, Google made an announcement that it had made updates on its algorithm to begin the use of the loading speed of websites as a major factor determining rankings for a website. Web hosting has great effect on the speed in which your speed loads. It is advisable to make use of one of several free tools on the web to check the loading speed of a site regularly. In case it is slower than you expect, you will be able to realise the major reasons for the sluggishness. You might realise that it is your web hosting, meaning that you need to change your web hosting provider. Search engines and users like sites that load fast and as a web master you must put all efforts to make sure that your website is quick enough to offer great user experience.
Location of your server
Despite that the physical location of your website might not have positive or negative effect for most websites, for those that it has effects, the impact can be great. In case you have a website targeting a certain country, it is important that your website ranks well on that country’s Google version. For instance, if your site targets visitors from UK, your website should tell Google through certain indicators that this is where it’s aiming to be ranked. One of the major ways that Google determine the relevancy of a website to a certain country is its server location. Make sure that you choose a host from the specific country where you are targeting your visitors.
If your website has a low uptime, it will be hard for users to access it and this is the same case with search engine crawlers. In case the crawlers fail to access your website regularly as a result of a lot of downtime, your site ranking will be affected too. Consistent downtime shows the search engines that your website is not reliable and managed wrongly. In modern times, most hosting providers guarantee 99 percent uptime, so this might not be an issue for most. If you are using free web hosting and experience frequent downtimes, you may need to move to a highly reliable host provider. Free hosting is good because you do not have the added expense, but in case you are running a business online and you are experiencing a lot of downtime, the saving probably isn’t worth it.
Duplicated content on sub-domain
Some host providers create a sub-domain automatically together with the main registered domain. This contains similar content as your site, leading to duplicate issues. This will definitely affect your SEO negatively, and is another aspect of hosting you should look into before encountering problems.